Blogging Tips- Pingback (Link) Tutorial

In this post you’ll learn:

  • what a link back/pingback is
  • how to link back
  • how to check your settings so pingbacks show in comments (at the end of the post)

This is the first tutorial I’ve written, I hope that you find it helpful. I’ve included pictures whenever possible to help explain in hopes that it helps all of my fellow visual learners out there!

A pingback is just a fancy way of calling a hyperlink (link) that notifies the original website of their content being used in your post. For example, you’re a blogger and you link to one of my blog posts in your post. I receive a notification that you’ve linked to my post that looks like this-

For example, you’re a blogger and you link to one of my blog posts in yours. I receive a notification that you’ve linked to my post that looks like this-

Screenshot 2016-05-16 at 10.15.55 AM.jpg

All this does is lets me know where my post has been mentioned, it does not give me the ability to “unlink” it. By approving, the pingback shows up in the comments section of the post. If I click on the title of the post shown above in blue, this is what I’ll see in the comments section-

Screenshot 2016-05-16 at 10.32.55 AM.jpg

You can link to any online content whether it be on an external site of any kind or your own blog. There are two ways you can do this- visible and hidden. Both are clickable and just depend on how you want to incorporate the link into your post.

Below is an example of a visible and hidden link.

Screenshot 2016-05-16 at 11.02.20 AM.jpg
The link in green is visible, the link in red is hidden or embedded in the word “book”.


      1. Visible- The link itself will be visible to your readers as shown in the green box in the image above. Simply enter the link directly into your post.

      2. Hidden (embedded)- The link will be displayed as clickable words as shown in the red box in the image above. To hide a link:

  • Select the word (or words) you want the link to show as
  • Click the chain link symbol in the WordPress toggle bar

    Screenshot 2016-05-16 at 11.34.00 AM.jpg
    Advanced toggle bar is pictured, just click on the line of 3 dots to switch between the simple and advanced toggle bar.
  • A box will pop up, enter the link in the “URL” box
  • In the “Link Text” box you can edit the words the link will appear under
  • Check the box if you want the link to open in a separate window when clicked (helpful so readers can continue reading without losing their place or to allow them to continue browsing your blog with the external site in another tab)
  • If you are linking to your own blog content, you can use the search bar to find the post or click on one of the posts listed in order of most recently published
Screenshot 2016-05-16 at 11.29.04 AM.png
This is how the popup box looks for the example used above for the hidden link.

Check your settings-

One thing you’ll want to do is check your settings to make sure your pingbacks will show up. That way not only will the blogger be notified, but the link to your post will appear in their comments for other bloggers to be able to visit you. To check your settings, follow these steps:

Go to your WP Admin page ⇒ Settings ⇒ Discussion ⇒ Attempt to notify any blogs linked to from this article. 

If you want to allow pingbacks from other blogs in the comments of your own posts, click the second option “Allow link notifications from other blogs…”

There are many reasons to link to a post or site and it’s up to you to determine when and how to do that. As a blogger, I recommend you pingback/link to other blogs and online sources whenever possible and reasonable. Whether it be to give credit, make a recommendation, or give an example. This is a great way to direct your readers to a site you want them to see or give credit to something that inspired your post. You can provide a list of visible links at the bottom, incorporate hidden links into your post or do a combination of both. The choice is up to you! Of course you don’t want to go overboard and link to evreything because you can, that would be distracting to the reader. Now you know how to pingback and check your settings!

You can find additional blogging tips on the Blogging Tips page.

I hope that you found this helpful. This tutorial is specifically for bloggers on the WordPress platform however the general concept can be applied to many online scenarios. If I overlooked anything or you are having trouble getting this to work, please feel free to email me ( or leave a comment so that I can review and make changes. I’m not a blogging expert, just happy to share what I can. Writing tutorials that are easy to understand and follow across many different skill levels isn’t always easy so thank you for being gentle when you bring suggestions to my attention 🙂


42 Replies to “Blogging Tips- Pingback (Link) Tutorial”

      1. Your welcome, I need idiot proof instructions… chris the reading ape taught me ping back, poor guy must have considered coming and doing it for me. So if I say ” that is clear” then it must be. 😇

        Liked by 1 person

      2. hahaha we all learn differently so while something makes sense the way I learn it, doesn’t mean it makes sense the way you do. I try to use as many visuals as possible because when all else fails most times we can see what makes sense to us from seeing it 😉 I’m glad this passed the test 😉

        Liked by 1 person

    1. You’re going to want to follow the instructions for the “hidden” link. You write the word you want the link to be hidden behind and then attach the link using the instructions for the hidden link. Pingback is the term used for this type of ling and “pingback” appears on it’s own in the comments. Let me know once you’ve had a chance to follow the hidden link instructions and see if it works.

      Liked by 1 person

    1. What part are you struggling with? Ideally this will help people get it to work… if you let me know where you’re getting stuck at I can edit the tutorial and help you and others 😉


      1. Perhaps it is not a feature I currently have, I don’t pay for my blog. Would this make a difference? I don’t have any options to insert a link when I am commenting on your site. I have the options you state in your tutorial on my blog.


      2. I don’t have a paid package either. The steps are for you to link to a blog from your post itself. So if you’re in the post draft out editor you should be able to go through the steps.


      3. No, go to a post you recently wrote, click edit and then follow the steps for a hidden link. This isn’t a feature for comments themselves so much as for links to appear in the comments section.


      4. No it’s not an inconvenience. Ok I see where the misunderstanding is… It’s not something that’s done from the comments section it’s done from the post itself. I hope that helps the steps make more sense.


      5. OK, I give. I am not sure why it’s not working for me. When you go to my post you are able to click on the Kindness Challenge link to your page and it does bring me to your site. I just am not getting the whole pingback feature idea. Some comments state pingback and I just don’t get why mine doesn’t. Is the pingback comments from others who have commented on my week one post and seen by you?

        Liked by 1 person

      6. A link in the comments is a link it doesn’t include the pingback feature. The pingback is when the person you’ve linked to gets a notification of the link. This is done from your post itself. If a comment states pingback it’s because they’ve linked to the post from their post directly. No if someone comments it’s just a comment not a pingback.


      7. That’s a link from a post so it shows up as a comment. It’s not something that was done from the comments section itself. Click on one of the comments that says pingback and you’ll be taken to the other blogger’s post. Somewhere in the post you’ll find a visible out hidden link to my post that took you to the pingback blog.


      8. I did try this actually, and I do see on your kindness challenge there are several pingback links but not mine. I can see in their posts the “hidden” link as well and it brings me to your site. So, where is my site in your list of pingbacks, since I linked you. Does this make any sense. If not, I give and will just continue doing what I have been.

        Liked by 1 person

      9. Sorry, I wanted to look into this more from my computer instead of my phone and this is the first chance I’ve had.

        I found it!!!! Your pingback does show up in the comments section. They are shown in the order they were posted, yours is on page 5 of the comments section, hopefully this will take you straight there. I looked at your post and the link is hidden and it shows up in the comments exactly like it should!!! Sorry for the confusion 😮 🙂 🙂

        Liked by 1 person

  1. My gosh, I needed this lesson! Ha! All this link and ping back stuff has me a bit confused! Ha. I’m supposed to be doing your kindness challenge and am still learning the ropes of how to link and what everything technical means! Ha! 🙂

    Liked by 1 person

    1. I hope that this helped bring some clarity to the terms. I’d love to know if this worked for you, no sense in having a tutorial if people can’t use it to get the desired results! If you have any questions or ideas for future tutorials, let me know I have a list going but I’d love to do ones that people find most useful first.

      What week of the challenge are you on 1 or 2?

      Liked by 1 person

      1. I sure will let you know how this goes. Haven’t had a chance to sit down and see quite yet.

        It’s funny you asked about week 1 or 2. I’m on 2, but just on paper, nothing official. Haven’t blogged on it yet. Which isn’t exactly what what stated, but it’s working at the moment. 🙂

        Liked by 1 person

      2. That’s fine, do whatever you feel comfortable with. I’ve read so many stories I wasn’t sure if I’d read yours yet or not. If you get a chance, read through other blogger’s stories that are linked in the comments, I’m sure you’ll find some encouraging and funny ones 🙂

        Liked by 1 person

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