In this post you’ll learn:
- what a link back/pingback is
- how to link back
- how to check your settings so pingbacks show in comments (at the end of the post)
This is the first tutorial I’ve written, I hope that you find it helpful. I’ve included pictures whenever possible to help explain in hopes that it helps all of my fellow visual learners out there!
A pingback is just a fancy way of calling a hyperlink (link) that notifies the original website of their content being used in your post. For example, you’re a blogger and you link to one of my blog posts in your post. I receive a notification that you’ve linked to my post that looks like this-
For example, you’re a blogger and you link to one of my blog posts in yours. I receive a notification that you’ve linked to my post that looks like this-
All this does is lets me know where my post has been mentioned, it does not give me the ability to “unlink” it. By approving, the pingback shows up in the comments section of the post. If I click on the title of the post shown above in blue, this is what I’ll see in the comments section-
You can link to any online content whether it be on an external site of any kind or your own blog. There are two ways you can do this- visible and hidden. Both are clickable and just depend on how you want to incorporate the link into your post.
Below is an example of a visible and hidden link.
1. Visible- The link itself will be visible to your readers as shown in the green box in the image above. Simply enter the link directly into your post.
2. Hidden (embedded)- The link will be displayed as clickable words as shown in the red box in the image above. To hide a link:
- Select the word (or words) you want the link to show as
- Click the chain link symbol in the WordPress toggle bar
- A box will pop up, enter the link in the “URL” box
- In the “Link Text” box you can edit the words the link will appear under
- Check the box if you want the link to open in a separate window when clicked (helpful so readers can continue reading without losing their place or to allow them to continue browsing your blog with the external site in another tab)
- If you are linking to your own blog content, you can use the search bar to find the post or click on one of the posts listed in order of most recently published
Check your settings-
One thing you’ll want to do is check your settings to make sure your pingbacks will show up. That way not only will the blogger be notified, but the link to your post will appear in their comments for other bloggers to be able to visit you. To check your settings, follow these steps:
Go to your WP Admin page ⇒ Settings ⇒ Discussion ⇒ Attempt to notify any blogs linked to from this article.
If you want to allow pingbacks from other blogs in the comments of your own posts, click the second option “Allow link notifications from other blogs…”
There are many reasons to link to a post or site and it’s up to you to determine when and how to do that. As a blogger, I recommend you pingback/link to other blogs and online sources whenever possible and reasonable. Whether it be to give credit, make a recommendation, or give an example. This is a great way to direct your readers to a site you want them to see or give credit to something that inspired your post. You can provide a list of visible links at the bottom, incorporate hidden links into your post or do a combination of both. The choice is up to you! Of course you don’t want to go overboard and link to evreything because you can, that would be distracting to the reader. Now you know how to pingback and check your settings!
You can find additional blogging tips on the Blogging Tips page.
I hope that you found this helpful. This tutorial is specifically for bloggers on the WordPress platform however the general concept can be applied to many online scenarios. If I overlooked anything or you are having trouble getting this to work, please feel free to email me (firstname.lastname@example.org) or leave a comment so that I can review and make changes. I’m not a blogging expert, just happy to share what I can. Writing tutorials that are easy to understand and follow across many different skill levels isn’t always easy so thank you for being gentle when you bring suggestions to my attention 🙂